Published on November 20, 2025
In Québec, baby carrots are a beloved staple. On their own, they account for nearly 40% of sales in their category. Yet until recently, Québec consumers had no local option: every bag of baby carrots came from the United States.
Why? Producing baby carrots requires specialized equipment, strong partnerships to secure year-round supply, and… a healthy dose of boldness to compete with American giants that have been established for over 30 years. In short, it’s not something that can be done without major investment and a clear vision.
Discover Carroté: A brand with local flavour
Whether it’s for a lunchbox, a veggie platter, or an afternoon snack, Carroté delivers local crunch. Look for the Aliments du Québec logo on your next bag and enjoy the very best snack — the one that comes from here.
This is where Carroté changes everything. Grown, shaped and packed right in Sherrington, Montérégie, these baby carrots finally offer a local, fresh and convenient alternative. The name “Carroté” evokes both the carrot itself and the checkered patterns of tablecloths and shirts we pull out for family meals — a nod to Quebec tradition, but also to the modern simplicity of a ready-to-eat snack.
Baby carrots don’t grow small. They come from whole carrots, using select varieties chosen for their sweet taste and tender core, which makes them easier to cut. Once harvested, they’re washed, trimmed, peeled and bagged with care using specialized equipment, following the industry’s highest standards.
Barely on the market, Carroté’s baby carrots are winning over kids and adults alike. Available in 340 g, 1 lb and 2 lb resealable bags, they fit today’s family needs — from individual snacks to sharing trays. For partners and retailers, they represent a clear choice: supporting Quebec means investing in freshness and local pride. Starting in fall 2025, you’ll find them in all major grocery chains across the province.
